We Are Penn State
There’s a lot to love about Penn State, and they asked us to highlight the things they’re most proud of. From the start, we knew typography would be key. We carefully chose shots that created enough space for the words to stand out and remain easily legible. Given the amount of text, I animated it in a way that encourages a quicker pace, helping guide viewers through the message more efficiently.
Credits
Client — Penn State
Agency — Decoded
Directed By — Trollbäck+Company
Executive Producer — Erica Schrager
Producer — Kevin Anderson, Natalie Studdert
Chief Creative Officer — Alex Moulton
Executive Creative Director — Elliott Chaffer
Design & Animation — Eli Guillou
Editor — Evan Kultangwatana