Samsung - Do What You Can't (Director's Cut)

 

I had the exciting opportunity to help people understand Samsung's philosophy Do What You Can't. Using the power of simple and thoughtful animation, we approached the piece as a way to express the meaning behind their motto.

 
 

Credits

Client: Samsung
Agency: Leo Burnett
Directed by: Trollb├Ąck+Company

Executive Producer: Erica Schrager
Senior Producer: Shannon Moore
Chief Creative Officer: Alex Moulton
Creative Director: Brian Bowman
Design & Animation: Eli Guillou
Editor: Evan Kultangwatana