Penn State - We Are Penn State

 

There’s a lot to love about Penn State, so they asked us to help share some of the reasons they’re most proud of.

 
 

From the start, we knew that the typography needed to play an important role. The shots were strategically selected to create clean space for words to breathe and be read quickly.

Due to the amount of words we needed to fit in the edit, I animated them in a way to guide the viewer to read at a faster pace.

 
 

Credits

Client: Penn State
Agency: Decoded
Directed by: Trollbäck+Company

Executive Producer: Erica Schrager
Producer: Kevin Anderson, Natalie Studdert
Chief Creative Officer: Alex Moulton
Executive Creative Director: Elliot Chaffer
Design & Animation: Eli Guillou
Editor: Evan Kultangwatana