Google Maps - Explore

 

Trollb├Ąck+Company recently partnered with Anamoly to translate their campaign for Google Maps to motion. The campaign was a multi-city, cross-platform takeover, and featured content across digital billboards, YouTube, Instagram stories, and more.

I had fun working with extremely clean designs, to create animation that would intrigue people to learn more about Google Maps new feature, Explore.

 
 

Credits

Client: Google Maps
Agency: Anomaly
Directed by: Trollb├Ąck+Company

Executive Producer: Erica Schrager
Senior Producer: Shannon Moore
Chief Creative Officer: Alex Moulton
Art Director: Ben Nichols
Animation: Eli Guillou, Ben Nichols