ESPN - Who’s In?

 

McKinney reached out to us at Trollbäck to animate the typography in their spots for ESPN. They would promote the NCAA National Football Championship with :06, :10, :15, and :30 second cutdowns. McKinney provided the script and edit, and I animated the typography in a way that nods to situations the fans go through.

 
 

Credits

Client: ESPN
Agency: McKinney
Directed by: Trollbäck+Company

Executive Producer: Erica Schrager
Chief Creative Officer: Alex Moulton
Producer: Betsy Jones
Design & Animation: Eli Guillou