samsung - Do What You Can't (director's cut)

At Trollbäck+Company, I had the exciting opportunity to help people understand Samsung's phrase Do What You Can't. Using the power of simple and thoughtful animation, we approached the piece as a way to express the meaning behind their motto.

Check out the case study here.


Creative Director: Brian Bowman
Animator: Eli Guillou
Editor: Evan Kultangwatana
Executive Producer: Erica Schrager
Producer: Shannon Moore
Client: Samsung
Agency: Leo Burnett