American Red Cross - Thank You

The purpose of this spot is to serve as a thank you to anyone who has donated to the American Red Cross. When people think about donating blood or money, some people, especially those who might be new to it, can regard the process as either complicated or time-consuming. Because of this, I wanted to keep the design and animation of this piece as simple and clean as possible, to best communicate the simplicity of donating.

Credits

Design/Animation: Eli Guillou
Script: Eli Guillou
Sound Design: Tim Lingard
Voiceover: Melanie Taylor Diego
Music: Matt MacKay

Recognition

MODE Summit (2017) - Judges Choice
Port City Review (2017) - Motion Graphics
SCAD CoMotion (2016) - Infographic